www.shaxon.com, website redesign
The current shaxon.com consists of about 10 individual pages, one of which is a product page attached to a database so that you can view the products. It is currently written using ASP, and lacks many of the features of a modern interactive website. Because the code for this site is many years old and it is not a particularly complicated site, i've determined that it would be easier to re-make the site from scratch.
My goal with the new shaxon.com is to create a more modern looking page which is marketed toward our main customer base. For the most part, Shaxon Industries customers are not end users but rather businesses who will re-sell our products and therefore they will be interested in different aspects of the company than would an end user.
Looking at the old shaxon.com you see the closest thing to a focal point is the red bar saying "New Product Releases", besides the fact that there haven't been any new products listed on this page for years, it also fails at conveying the right message. In the cabling industry the actual products that all the companies provide is comparable, One companies RCA cable is about the same as anothers. What is more important to our customers is production time, quality, flexibility and overall costs.
With all this in mind, the new Shaxon.com will feature a short flash animation describing all the various benefits of doing business with our company. The new products section will remain but it will no longer be the main focal point. It will however actually contain information on new products. Additionally it will be linked to the product database so that new products automatically show up when they are entered into the system (It will rotate through the most recent 4-5 products) eliminating the need for maintenance.
Additional features of new site- Administrative "Back end": This will be a easy to use interface for Shaxon administrative employees which will allow them to perform many tasks such as adding and removing products from the site and many other standard administrative tasks.
- Shopping Cart/Quote Generator: An easy way for potential customers to get a quote for our products or to set up an order for products. It will include a shipping rate estimator and other useful tools
- Live Help: A feature for users of the site which will allow for direct communication with administrative staff via a chat window.
- RSS/ATOM and Newsletter Regular visitors to the site can be notified of news and product releases without having to visit the site via Web Feeds and/or Email